Lead Product Designer at SiteMinder

Charlotte Mae Efren Supercharging customer & product experiences

Passionate about research and data-driven designs, leading teams to create meaningful products through collaboration and diverse perspectives.

Worked with

SiteMinder, PayMongo, First Circle, UXPH
Charlotte Mae Efren

About Charlotte

I have 20 years of experience in the design and technology space. My driving force? An insatiable hunger for knowledge and a never-ending quest for what works, and what doesn't.

Armed with two master's degrees in Information Systems and Design, I bring a unique blend of technical thinking and creative flair to every challenge. Currently, I'm channelling my expertise into SiteMinder, the leading player in hospitality technology, where I drive design across the Transactions portfolio and products.

My journey has been shaped by pivotal roles at PayMongo and First Circle, deepening my understanding of fintech. I also served as Research Lead at UXPH, co-leading the State of UX in the Philippines 2021.

Beyond work, I'm deeply fascinated by AI and its creative possibilities, exploring how it's reshaping design, augmenting creativity, and opening new frontiers. I also mentor emerging designers through Enderun Colleges and ADPList.

Product Strategy UX Research & Design Design Operations AI & Data

Get in touch

Whether you're looking to collaborate on a project, discuss design leadership, or just say hello — I'd love to hear from you.

hello@charlotte.cx